Lego Minecraft Zombie Apocalypse –
2016 is advancing to a close, and it’s been accession huge year for the adaptable amateur industry.
Many of the top grossers may still be the aforementioned as in 2015, but there accept been some huge advance hits, not atomic including Clash Royale, Pokemon GO and Super Mario Run, to name a but a few.
Mobile eSports is steadily acceptable bigger, big brands are authoritative alike bigger after-effects on mobile, subscription-based gaming is set to abound on the App Abundance and Google Play, and abounding added trends accept emerged in the industry.
To get the thoughts of those on the ground, we asked a bulk of adaptable amateur industry experts:
What were the bigger adaptable amateur industry trends in 2016?
It’s auspicious to see players get aflame about new genres in adaptable games.
Pokemon GO is a abundant archetype of bringing yet accession access of new audiences to the adaptable platforms as able-bodied as absolute time PvP activity boilerplate with Clash Royale.
The role of IP-based amateur as cast extensions to big IP additionally got added arresting as assorted abundant executions bankrupt into the top 100 grossing.
On the bold side, affective to concise goals with added appropriate events.
On the accretion side, a realisation that achievement business doesn’t calibration for 99% of companies and a move to added artistic strategies.
The bigger affair on my apperception (and abounding others’ minds) is the affair of bazaar saturation. Here are the asperous numbers for how abounding amateur accept been submitted to the App Abundance anniversary year:
Every accidental year makes it aloof a little bit easier to body a bold and accompany it to market. And because adaptable amateur are awfully baby in scope, it’s a accepted belvedere for first-time bold developers.
When you brace that with the gold-rush mentality that comes aback bodies apprehend about abandoned developers authoritative hit amateur and backward at age 19 (which is abundantly rare, but appear abundantly aback it happens), you get this batty growth.
As that continues, adaptable bold food are activity to be faced added and added with the catechism of discoverability: how do you advice players acquisition amateur they will love? How aerial will these numbers go? Can the food abide to accomplish finer aback there are over 1,000 amateur submitted anniversary day? How about 2,000?
We aren’t there yet, but that day is coming. It may alike be the case that the food will charge to add some new barriers to access aloof so they can bulk out how best to handle this cutting cardinal of games, or to apathetic the advancing tide.
We are additionally seeing exceptional amateur get featured added on the adaptable storefronts these days, which is auspicious to developers like us who don’t appetence to jam our amateur abounding of ads and in-game stores, and instead appetence to focus absolutely on creating immersive bold experiences.
Hopefully that advance against exceptional continues into 2017!
Veli-Pekka is CEO and architect of Critical Force Entertainment Ltd, a Finnish startup bold flat accustomed in 2012. He is a above flat administrator of Supercell North, as able-bodied as a academician and arch of Kajak Bold Development Lab.
Veli-Pekka is additionally co-founder of NMP Amateur Ltd.
Definitely Pokemon GO was the bigger hit in 2016 and it gave adaptable AR gaming a absolutely acceptable boost. It was additionally absorbing to see, that Nintendo assuredly accustomed to the adaptable gaming market.
Otherwise the year 2016 was appealing abiding year, mostly aforementioned amateur were assertive top grossing archive and there were absolutely no big trends or changes.
For archetype Apple Watch amateur accept not been acknowledged so far.
Biggest trends from 2016? Ok, let’s get the accessible of the way. In agreement of companies, Supercell still reigns supreme. They are still the ones to beat. In agreement of bold type, acceptable freemium is accessible to understand, accessible to replicate, and still the capital “type” of bold on the app store.
Oh, and Candy Crush is still activity crazy. So, this neatly leads us into the aboriginal trend I’ve noticed this year…
Pokemon GO was a absolutely agreeable bold that you could comedy whilst running, or activity to the pub, or shopping, or whatever.
There are waaaay added companies whose sole aim is to advance you up the archive / monetise your game. I get approached assorted times a day by a array of pushers, able the world. A abundance accession of abundance and acclaim are a bald soul-signing arrangement away. These are the mad men of our time.
This, unfortunately, is a bad trend.
And I abhorrence to abide the mired alpha (although let’s face it, 2016 has been all-embracing beneath than stellar), but this brings us to our abutting trend. Abounding developers accept chock-full talking about gameplay. I’m not abiding aback the scales tipped, as it’s been a connected and bright slope.
However, the point was apprenticed home at a appointment I went to this year. Not one actuality capital to allocution about how their bold was absorbing and different. They batten of IAPs, optimal advertising, clones aloft clones binding the whales for the aftermost drops of their adored oils.
I appetence to accept conversations about new blow controls. Gameplay mechanics that overpower “standard, attenuate and epic” boodle systems. Something different. Something new. Something passionate.
The accomplished year wasn’t aloof a circling of doom and anguish though. Pokemon GO sprung out of nowhere, communicable us all with our artistic pants bottomward and announcement the Summer archive into chaos. There accept been geo-location amateur in the past. Nothing like this though.
It was the auspicious attempt in the arm that 2016 needed. Forget the hardly capricious mechanics and tech issues. This was a absolutely agreeable bold that you could comedy whilst running, or activity to the pub, or shopping, or whatever. Bra-fricking-vo Niantic!
Definitely the advertising of VR and AR. However, abounding investors who jumped too bound into VR and AR will realise that they cannot allow to accumulate their studios animate for accession three years.
Small VR-studios will die (or go aback to adaptable games), and studios with $100M advance will appearance us absorbing actuality in 2019.
The bigger trends I saw this year were the accretion accent of IPs, branding, and evolving technology.
Like abounding adaptable companies, we’ve gotten a lot of bulk out of partnering with world-class IPs and franchises in 2016, and accept apparent the aforementioned with added players in the industry.
This year saw the industry appear to a point of bazaar assimilation and ascent business costs area accepting a abundant bold aloof isn’t abundant to cut through the aggressive babble on best platforms.
The bigger trends I saw this year were the accretion accent of IPs, branding, and evolving technology.
2016 saw cast acceptance move from actuality “nice” to vital. To get a bold in advanced of an audience, studios added acclimatized influencers, celebrity cast advocates and domiciliary name IP backdrop as allotment of their strategy.
Established animate and PC players additionally leveraged their brands in the adaptable amplitude – Super Mario Run, Rome: Total War, Madden, Pokemon GO. The account goes on.
Whether we’re talking about assuming players a bold they’ll admit or establishing your cast as best-in-genre at what you do – we’re alone activity to see added of this in 2017.
Pokemon GO is a abundant archetype of how convalescent tech is additionally alteration the landscape. Pokemon accumulated a atypical new technology and a solid IP to advertise how there’s still amplitude in the bazaar for innovation.
One of the bigger trends this year, I think, has been ancillary multiplayer. Clash Royale started this trend and abounding developers accept hopped on the bandwagon, which will acceptable abide into the abutting year.
The year was sandwiched with two massive releases – Clash Royale and Super Mario Run – with a adorable Pokemon GO filling. I don’t anticipate AR amateur are a trend for now admitting (that’s in the future), admitting the added two are added significant.
They showed the ability of IPs based on abundant gameplay, and got the (rather revolutionary) abundance abutment to aback that up.
The focus from Supercell and Nintendo on authoritative abundant adaptable adventures was absolute and showed how easy-to-play/hard-to-master gameplay, with a adorable akin of polish, is the way to go.
Nerd, Gaming Enthusiast, Bold Entrepreneur, Angel Investor
It’s the year area the difficulties of self-publishing accept become added added evident. As such, it’s basic to accept specialised teams who anticipate “portfolio”, and who accept the added acquaintance to apprehend – and acknowledge to – bazaar shifts.
Without a bright synergy amid assorted titles and IPs, you’re in the alarming area of cyberbanking on a big hit, a mindset which thankfully added teams are affective abroad from.
It’s no surprise, but one important trend in 2016 is the cogent access in composure and affection of accidental games. For example, Playrix’s hit Gardenscapes offers affluent iso-building and adventure in accession to bulk match-3 levels.
Overall, the trend against college quality, college LTV, accumulated with the amplification of accomplished audiences attractive for new and atypical challenges, aloft the akin of antagonism in accidental to new heights in 2016.
Oscar Clark has been a avant-garde in online, mobile, and animate amusing amateur casework aback 1998. He is additionally columnist of the book, Amateur As A Service – How Free To Comedy Architecture Can Accomplish Bigger Games.
At aboriginal bright you ability be bamboozled into cerebration that it was aloof business as usual; we accept abundantly the aforementioned amateur in the top grossing blueprint as we accept anytime had. And the foretold Indie Apocalypse didn’t assume to happen.
I adulation the abandon offered by Adaptable VR, alike with its challenges, but in accurate the acquaintance of application Daydream has been appealing amazing.
However baking beneath the beanie has apparent some cardinal new games. This started with Clash Royale which alien a mobile-friendly MOBA concept. This was not alone a huge success in itself, but additionally alien new twists on how Freemium can assignment and still accomplish amateur better/more fun.
There is no agnosticism that the adaptable amplitude is maturing, although the cardinal of amateur launched per ages doesn’t appearance any signs of slowing down. But Clash Royale shows that there is ambit for accession in the bazaar yet.
As if on chain came forth the abnormality which is Pokemon GO – a aperture bold which alien area gaming to the mass-market and which (in a bound way) hinted at the abeyant for AR gaming. That may accept slowed somewhat, for now, but I don’t anticipate thats done yet.
Add to that the able accession of this bearing of VR, which admitting still actuality in a actual alpha accompaniment has approved to all that tries it the alarming activity of actualization that this belvedere promises.
And for me I adulation the abandon offered by Adaptable VR, alike with its challenges, but in accurate the acquaintance of application Daydream has been appealing amazing for me.
2016 paved the way to abide bringing avant-garde amateur to adaptable users. This year, new technologies emerged that were congenital into adaptable games. For example, the accomplishing of AR in Pokemon GO brought players their aboriginal acknowledgment to aggrandized reality, authoritative it accordant and fun for the aboriginal time to an absolute bearing of gamers about the world.
Virtual absoluteness connected to be one of the best talked about trends in 2016. We saw new aptitude arising this year, and some companies were additionally actively acquainted of the challenges adverse the VR market, like assuming bodies who aren’t in VR what it’s like to acquaintance a VR game.
In addition, in agreement of tech trends and improvements, several dev companies accept been alive on bot-related activities and creating a bigger adaptable user experience.
In addition, accession tech trend has been the assimilation of AI (artificial intelligence) processes, not alone in development processes, but additionally in the anticipation of admirers behaviors.
I anticipate 2016 saw the acceleration of of IP, and the acknowledgment of old animate games.
It was a absolutely alluring time to be in the adaptable amateur industry – absorbing new trends, and a ton of new opportunities to angle our artistic muscle.
Plus, it’s abundant to see how the approved and accurate amateur from the accomplished were reintroduced and revamped in 2016.
We saw greater acceptance of bold mechanics and monetisation approach that accept their agent in the East.
Chinese gaming came to the West in a big way this year. South Korea also. We saw this in acquisitions big and small, as able-bodied as greater acceptance of bold mechanics and monetisation approach that accept their agent in the East.
We additionally saw signs that the archive are not as bound up as bodies anticipation in 2015. We saw Supercell agitate themselves with Clash Royale, Nintendo IP breach out, and King’s ascendancy of its cast get actively challenged for the aboriginal time by a scattering of companies.
It’s not a amazing bulk of animation compared to a few years ago but it’s a acceptable assurance that there is a able appetence from gamers for things that are new and interesting.
As the Chief Bold Analyst – Japan at GameRefinery Taija Kanerva is active her dream. Her absorption and activity for agenda amateur and Japanese ability started aboriginal in her adolescence and after became the focus of her academic education.
Her Master’s apriorism (2015) for University of Helsinki compares Japanese and Western amateur and gaming cultures. She has captivated positions at Rovio and Ubisoft afore abutting GameRefinery in 2016.
At GameRefinery we accept empiric a abiding advance arrangement with the top 100 amateur featuring an accretion bulk of both alternating contest (events that loop, for example, on a account or account basis) and non-recurring events.
In June 2016 41% of the top 100 grossing iOS amateur in the US featured both types of live-events, but now the bulk has already added to 59%. For instance, Marvel Contest of Champions appearance both types of events, befitting the players absorbed and advancing aback for more.
Gachas accept been across-the-board Western adaptable games. Over bisected of the amateur in the top 100 grossing account in the US use one or added gachas.
In addition, gachas accept been across-the-board Western adaptable games, and per our abstracts over bisected of the amateur in the top 100 grossing account in the US use one or added gachas one way or accession – proving that gachas can be a absolute fit for non-Japanese amateur too.
Focus on amusing appearance has been arresting in 2016, and assorted altered PvP modes accept acerb acclaimed top 100 grossing amateur from the blow in the U.S.
In fact, now in December 2016, 42% of the top 100 grossing amateur apparatus them. In contrast, alone 21% of the amateur alfresco this account accommodate assorted PvP modes.
As best of you agree, eSports and alive are already huge. They will additionally acceptable accretion lots of absorption on adaptable platforms as well, which will added access the accent of avant-garde PvP formats in F2P amateur during 2017.
Clash Royale brought synch PvP into the mainstream, and it has backward there. Now I apprehend lots of companies alive on those.
Nintendo managed to breach in with their huge brands Pokemon (partly theirs) and Mario. They accept abundant cast disinterestedness to animal force their way to the top based on customer cull for the franchises.
Big brands bedeviled the top grossing positions in the west. MZ backward top with two actual agnate amateur (Mobile Strike and Bold of War), King additionally (Candy Crush Saga and Candy Crush Soda Saga).
Then, of course, there’s Supercell with the Clash branded amateur Clash of Clans and Clash Royale. And Nintendo with their two titles currently annular out the top four companies with two amateur each.
For me this was the year I absolutely began to see F2P adaptable as a new anatomy of triple-A gaming, with the brand of Supercell and MZ deepening their positions at the top by spending astounding amounts on business and architecture their brands.
Pokemon GO came from a altered abode but became a cultural abnormality due to the Pokemon brand: I’ve never apparent a bold cantankerous ancestors and demographics like that aback Wii Sports.
Licensed IP adaptable amateur were trending in 2016 and we accept this was aloof the beginning.
There are two things that befuddled adaptable book this year:
The added you anticipate you know, the added you realise you don’t know.
Who would accept anticipation that the bigger adaptable bold in 2016 would be a location-based game?
And who would accept anticipation the best advancing barrage of the year would end up with an boilerplate appraisement of 2.5?
Lego Minecraft Zombie Apocalypse
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